BANKING

INDUSTRIES | BANKING

For banks, there is a clear correlation between customer loyalty and profitability.

 

Sequence Personalized Video is a personalized digital channel that can deliver a big impact, fast. Personalized Video engages customers on their terms, simplifies complex information and creates happy and engaged customers. That’s why we have delivered NPS increases of up to 24 pts and conversion uplifts of up to 9X for our customers.

CUSTOMER OR PRODUCT ONBOARDING

Understanding new financial products and services can be challenging. A warm welcome delivered through Personalized Video eases the onboarding process, shows customers you value them as individuals and sets the tone for a successful relationship. This is especially impactful for complex products such as mortgages and escrow.

ONGOING COMMUNICATION

Certain key events such as a rate change in an ARM mortgage can cause dissatisfaction and churn if not managed correctly. A Personalized Video is a great way to proactively and transparently communicate these to customers and improve retention..

CROSS-SELL AND UPSELL

Leverage what you know about your customer to deliver customized offers of relevant products such as credit cards, pensions, and loans in a fun and engaging way. Using PV makes new products attractive, relevant and easy to understand.

CUSTOMER ACQUISITION

Dynamic Video Ads on Facebook beat out traditional video ads, delivering a 5X uplift in CTR and a 4X uplift in Brand Recall.

YEAR IN REVIEW & SPECIAL OCCASIONS

Personalized Video provides a simple and impactful way to wow your customers. Whether it’s summarizing their activities and benefits for the past year, or a fun way to surprise them on their birthdays or anniversaries with the company, Sequence Personalized Video delivers happy and engaged customers.