A brilliant creative idea is no longer enough to land a new client or to keep an existing one happy. Clients are becoming more sophisticated and data-driven and expect their agencies to accompany them on their journey. Agencies must adapt to the new reality and help their clients find ways to monetize their customer insights.

 

Video has always been engaging. People retain and process audiovisual information far more effectively than any other media. However, video has always been a one-size-fits-all medium and therefore has mostly been limited to big branding campaigns.

 

 

Personalized Video (PV) brings together video and data to take video to the age of dynamic content. PVs speak to an individual and change based on demographic or contextual data. PVs are always relevant, always engaging, always effective.

 

Better yet, PV is a low hanging fruit! It is the fastest and easiest way to turn data-driven insights into tangible results for your clients.